UNWTO - 2015 yılında, Uluslar arası ziyaretçi sayısı 1.2 milyara ulaştı...

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Birleşmiş Milletler Dünya Turizm Örgütü UNWTO'nun paylaştığı rakamlara göre, dünyada seyahat eden kişi sayısının 50 milyon civarında (%4,4) artarak 1 milyar 184 milyona ulaştı. Öte yandan BM Dünya Turizm Örgütü, yaptığı açıklamada ziyaretçi sayısındaki gelişmelerin gelişmiş ekonomilerde %5; gelişmekte olan ülkelerde ise %4 civarında gerçekleştiğini belirtti.

Avrupa genelinde, Amerika'da ve Asya Pasifiklerde ziyaretçi sayısı %5 dolayında büyürken, Ortadoğu %3, Afrika ise %3'e yakın artış kaydetti. 2015 yılını %5 büyüme ile kapatan Avrupa 609 milyon kişi tarafından ziyaret edildi. Ayrıca, Orta ve Doğu ile Kuzey Avrupa %6, Güney Akdeniz de %5 artış gösterdi. Batı Avrupa'daki büyüme ise %4 olarak kaydedildi.

Avrupa gibi %5 büyüyen Asya Pasifikler 277 milyon ziyaretçiye ulaşırken, Okyanusya %7, Güney doğu Asya %5, Güney ve Kuzeydoğu Asya da %4 gelişme gösterdi. Amerika kıtası da %5 büyüme ile 191 milyon ziyaretçiye ulaştı. Bölgede ABD, Karaibler ve Orta Amerika %7 Güney ve Kuzey Amerika da %4'er gelişme gösterdi. Yüze 3 dolayında artışı yakalayan Ortadoğu bölgesi ise 54 milyon ziyaretçiye ulaştı.

Sınırlı verinin derlendiği Afrika'nın ise %3 büyüme tahmini ile 53 milyona ulaşması beklenirken, Kuzey Afrika'nın %8 gerilediği kıtada diğer alt bölgelerin durumuna ilişkin yeterli veri bulunmadığı açıklandı. 2015 yılında gerçekleşen yurtdışı çıkışlarda Çin, ABD ve İngiltere en canlı pazarlar oldu. Yapılan seyahat harcamalarında Çin çift haneli büyüme ile yine başı çekerken ABD ve bazı Avrupa ülkeleri onu takip etti. Öte taraftan, geçmiş yılların büyüme potansiyeli yükselen pazarlarından Rusya ve Brezilya'da yaşanan durgunluk 2015'te yerini gerilemeye bıraktı.

 

Press Release
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Madrid, Spain, 18 January 2016PR No. 16008

International tourist arrivals up 4% reach a record 1.2 billion in 2015
International tourist arrivals grew by 4.4% in 2015 to reach a total of 1,184 million in 2015, according to the latest UNWTO World Tourism Barometer. Some 50 million more tourists (overnight visitors) travelled to international destinations around the world last year as compared to 2014.
2015 marks the 6th consecutive year of above-average growth, with international arrivals increasing by 4% or more every year since the post-crisis year of 2010.

“International tourism reached new heights in 2015. The robust performance of the sector is contributing to economic growth and job creation in many parts of the world. It is thus critical for countries to promote policies that foster the continued growth of tourism, including travel facilitation, human resources development and sustainability” said UNWTO Secretary-General, Taleb Rifai.

Demand was strong overall, though with mixed results across individual destinations due to unusually strong exchange rate fluctuations, the drop in oil prices and other commodities which increased disposable income in importing countries but weakened demand in exporters, as well as increased safety and security concerns.

“2015 results were influenced by exchange rates, oil prices and natural and manmade crises in many parts of the world. As the current environment highlights in a particular manner the issues of safety and security, we should recall that tourism development greatly depends upon our collective capacity to promote safe, secure and seamless travel. In this respect, UNWTO urges governments to include tourism administrations in their national security planning, structures and procedures, not only to ensure that the sector’s exposure to threats is minimised but also to maximise the sector’s ability to support security and facilitation, as seamless and safe travel can and should go hand in hand”, added Mr Rifai.

Growth in advanced economy destinations (+5%) exceeded that of emerging economies (+4%), boosted by the solid results of Europe (+5%).

By region, Europe, the Americas and Asia and the Pacific all recorded around 5% growth in 2015. Arrivals to the Middle East increased by 3% while in Africa, limited data available, points to an estimated 3% decrease, mostly due to weak results in North Africa, which accounts for over one third of arrivals in the region.

Positive prospects for 2016
Results from the UNWTO Confidence Index remain largely positive for 2016, though at a slightly lower level as compared to the previous two years. Based on the current trend and this outlook, UNWTO projects international tourist arrivals to grow by 4% worldwide in 2016.
By region, growth is expected to be stronger in Asia and the Pacific (+4% to +5%) and the Americas (+4% to +5%), followed by Europe (+3.5% to +4.5%). The projections for Africa (+2% to 5%) and the Middle East (+2% to +5%) are positive, though with a larger degree of uncertainty and volatility.

2015 Regional Results
Europe (+5%) led growth in absolute and relative terms supported by a weaker euro vis-à-vis the US dollar and other main currencies. Arrivals reached 609 million, or 29 million more than in 2014. Central and Eastern Europe (+6%) rebounded from last year’s decrease in arrivals. Northern Europe (+6%), Southern Mediterranean Europe (+5%) and Western Europe (+4%) also recorded sound results, especially considering the many mature destinations they comprise.
Asia and the Pacific (+5%) recorded 13 million more international tourist arrivals last year to reach 277 million, with uneven results across destinations. Oceania (+7%) and South-East Asia (+5%) led growth, while South Asia and in North-East Asia recorded an increase of 4%.

International tourist arrivals in the Americas (+5%) grew 9 million to reach 191 million, consolidating the strong results of 2014. The appreciation of the US dollar stimulated outbound travel from the United States, benefiting the Caribbean and Central America, both recording 7% growth. Results in South America and North America (both at +4%) were close to the average.
International tourist arrivals in the Middle East grew by an estimated 3% to a total of 54 million, consolidating the recovery initiated in 2014.

Limited available data for Africa points to a 3% decrease in international arrivals, reaching a total of 53 million. In North Africa arrivals declined by 8% and in Sub-Saharan Africa by 1%, though the latter returned to positive growth in the second half of the year. (Results for both Africa and Middle East should be read with caution as it is based on limited available data)

China, the USA and the UK lead outbound travel growth in 2015
A few leading source markets have driven tourism expenditure in 2015 supported by a strong currency and economy.

Among the world’s top source markets, China, with double-digit growth in expenditure every year since 2004, continues to lead global outbound travel, benefitting Asian destinations such as Japan and Thailand, as well as the United States and various European destinations.

By contrast, expenditure from the previously very dynamic source markets of the Russian Federation and Brazil declined significantly, reflecting the economic constraints in both countries and the depreciation of the rouble and the real against virtually all other currencies.

As for the traditional advanced economy source markets, expenditure from the United States (+9%), the world’s second largest source market, and the United Kingdom (+6%) was boosted by a strong currency and rebounding economy. Spending from Germany, Italy and Australia grew at a slower rate (all at +2%), while demand from Canada and France was rather weak.

Useful links:
International Tourist Arrivals 2015 infographics
UNWTO World Tourism Barometer
UNWTO Tourism Highlights, 2015 Edition
Tourism Towards 2030

Contacts:
UNWTO Media Officer Rut Gomez Sobrino
Tel: (+34) 91 567 81 60
UNWTO Communications & Publications Programme
Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218

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The World Tourism Organization (UNWTO), a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 157 countries, 6 territories, 2 permanent observers and over 480 Affiliate Members. Follow us on Facebook, Twitter, Instagram, YouTube, LinkedIn and Flickr.

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